Top Keyword Terms Companies are Buying

Posted Jul 27th 2006 1:57PM by Chris Gilmer

Nielson Netrating has done some homework and developed a list on the Top 25 Companies By Sponsored Link Impressions list.

Its a pretty interesting list that shows the top 3 keywords that are bought by some major companies.

Here is a sample of that list:

eBay - myspace, ebay, maps
NexTag.com - dell, airlines, ipod
Vonage - verizon+dsl, at&t, sprint
Time Warner - mapquest, dictionary, maps
Amazon.com - books, haunted+lighthouses, log+splitters
Microsoft - hotmail, mortgage+calculator, movies

I think by far, Amazon.com has the best list.

Clickz has some other charts from the report that show the Advertising Breakdown by Industry, Advertising Breakdown by Ad Unit Types, and Top 25 Companies by Sponsored Link Impressions.

[via ZDnet ]

Reader Comments

(Page 1)

1. Does anyone know how they get this info?

I run one of the top 10 campaigns on the list.. and the keywords are a bit skewed???

Posted at 3:41AM on Jul 29th 2006 by m.

2. Ha ha ha, Amazon's are great!

Posted at 10:33AM on Jul 29th 2006 by web site marketing

3. Its probably they buy these sort of info from major players like Google and Yahoo.

Posted at 7:41AM on Sep 26th 2006 by top search engine ranking

4. lol@haunted lighthouses, how random

Posted at 4:49AM on Oct 5th 2006 by Free PHP Scripts

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