Become.com's search is now a little more tailored to your exact expectations when it comes to results. Their results are filtered by Product Reviews, Buying Guides, Discussion Forums, and Product Details.
Your first search results give you a look at all of the results together. However, Become has added in sub searches that categorize and filters the results based on the 4 research topics of Product Reviews, Buying Guides, Discussion Forums, and Product Details. Searches also dump recommended products with images to the right of the results, based on what you have searched for. It's like a little shop built right into your search results. From there you can also customize the shopping by process or brand.
Become makes for a much more targeted and fun approach to search. Would I use it as my main search engine? No. I still prefer Google for their high quality lists of results.
