Kayak.com the travel site, by the creators Expedia, have launched a brand new ad campaign that had a price tag of $10 million.Kayak is a travel search engine, not a travel agency, design to give customers the best deal possible, and help finding travel related products and supplies.
Kayak gets paid through clickage on ads that are displayed on their system, for anything from hotels, airlines, and rental cars. Kayak's whole deal is that they are not trying to sell their visitors anything, they are just providing the best information for them to make their own decisions.
In this first new ad campaign of Kayak's, they take a satirical campaign that supposedly isnt at a location where others would go. The campaign uses a provocative approach to humor.
All of Kayak's new ads can be seen on their corporate website.
