There is a new tool on the market for automated search engine bid management. It has been developed by Efficient Frontier and Enlighten.
The tool will help in making the bid managements process more scientific and more efficient when dealing with the most complex paid search campaigns.
Efficient Frontier is focused on delivering advanced technology for search engine marketing performance. With that ability teamed up with Enlightens ebusiness knowledge, it might be something to add to your arsenal.
The search engine bid management tool is currently only available to customers of Enlighten. If anyone has any experience with it, or more info on it, please feel free to post your insight in the comments.
Search Engine bid management
Reader Comments
(Page 1)2. Oim ... great point. Especially that Yahoo is also converting to a PPC bid management system similar to Google Adwords where the price will not be the only factor is position ranking.
Posted at 1:10PM on Jul 12th 2006 by Igor M. (BizMord Marketing Blog)
1. Hi,
I am a search marketer and I'm very interested in that kind of tool. I am currently prospecting the different solutions that can match to my business. What I've noticed is that the bid mgt tools are facing a big problem with the new Google policy.
Indeed Google revises its API program (http://adwordsapi.blogspot.com/2006/06/delay-revisions-to-adwords-api-beta.html), and now 3rd parties have to pay - a lot - for using the quota units that are indispensable to the bid mgt tools.
A new pricing will be known in August. So I wonder how can Efficient Frontier launch a new tool before knowing how much money Google will ask to them fur the use of the API.
Has someone any comment or news ?
Thanks,
Posted at 5:50AM on Jul 11th 2006 by Oim