If you feel like kicking your feet up this weekend, and doing some nice hardcore Search Engine Marketing reading, I have some great reading materials for you.
David A. Utter points us to the DM News, and their newly released Essential Guide to Search Engine Marketing. This FREE 64 page PDF has some great reading for Beginners, Intermediates, and Advanced Search Engine Marketing junkies.
This Search guide has some great articles ranging from:
Basic Articles
Finding Your Search Engine Marketing Niche
Creating and Effective Paid Search Campaign
Key Words on Keywords
Fifteen Ways to Improve Your Keywords
and a ton more......
Intermediate Articles
Keyword Management is Key to SEM Success
Using Blogs to Improve Search Engine Rankings
Click Fraud
Local Businesses Dont Get Local Search
and more...
Advanced Search
Rising Keyword Prices a Downer?
Get to Know Alexa
Why Microsoft adCenter?
Mobile Pay-Per-Call and Pay-Per-Text the Next Frontier?
and more....
Its a great read for everyone in order to stay up on Search news, and as a great recap for Pros, regenerating some old ideas, and maybe burning through some new ideas.
