OgilvyOne Worldwide has launched especially dedicated companies investing in search engine marketing. The new division
is called NeoSearch@Ogilvy. Current clients already include Allstate and IBM.
There has been a recent influx
of traditional agencies running with search offerings in their product lists, such as Avenue A Razorfish, with their AR
Search business, offering advanced search engine marketing services. The range of products from the agencies are
aligned with what traditional SEM companies are offering. Targeting Pay-Per-Click, Organic Search Optimization, and
Paid Inclusion.
1. It's true; Ad Agencies are bring SEM in house. I've been dealing with Ogilvy's search marketing division at my job.
Posted at 11:04PM on Mar 31st 2006 by webmetricsguru