Websidestory has performed a study that is showing ads by AOL and MSN are appearing to be far more effective than those
of Google and Yahoo! at driving bottom line sales.
Median Order Conversion Rate by Major Search Engine
at Business to Consumer E-Commerce Sites, January 2006
Search Engine Median (All Categories)
- AOL 6.17%
- MSN 6.03%
- Yahoo 4.07%
- Google 3.83%
It is thought that
AOL and MSN ads may appeal to audiences in a shopping mode, while Google and Yahoo draws a higher percentage of
searchers and researchers.
1. You may also wish to check out Advolution ("the benefits of pay-per-click... without the actual pay-per-click") http://www.advolution.com
Posted at 9:08PM on Feb 26th 2006 by Karen Miller