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AOL and MSN ads are more effective than Google and Yahoo ads

Websidestory has performed a study that is showing ads by AOL and MSN are appearing to be far more effective than those of Google and Yahoo! at driving bottom line sales.

Median Order Conversion Rate by Major Search Engine
at Business to Consumer E-Commerce Sites, January 2006
Search Engine Median (All Categories)
  • AOL 6.17%
  • MSN 6.03%
  • Yahoo 4.07%
  • Google 3.83%
It is thought that AOL and MSN ads may appeal to audiences in a shopping mode, while Google and Yahoo draws a higher percentage of searchers and researchers.

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