Google Buys dMarc; Veers Into Radio
If there were any doubt that Google is primarily an advertising company, not a search company, that doubt is eliminated
today with the news
of Google's purchase of dMarc. dMarc provides an automated advertising solution
that puts ad spots on radio. dMarc enables advertisers to pick stations, target demographics, and upload digital
content. The automated service allows for swift campaign changes and greater accountability than traditional ad
brokering on radio. It'll be fasinating to see what Google does with this company and its technology.
1. I was just looking over your blog and saw this post. I tend to keep up to date on the latest Google news, but this was the first I had heard of this.
This is pretty big news in my opinion. Google is really branching out. Their wide net of services just seems to get bigger and bigger. I would think it is causing more and more companies in totally different industries to come to think of Google as their main competition. I wonder how long they will continue to be able to spread out like this. I know they have tons of cash, but it seems like every company has their limits.
I wonder how long they will be able to expand and still push out quality products?
I also wonder when they will get into oil?
Posted at 1:03AM on Feb 8th 2006 by Anthony Graddy