The uncertainty and cynicism that have been swirling around the AOL/Google deal are evidently important enough for some
high-profile nipping in the bud. Marissa Mayer, the VP of Search Products and User Experience (formerly Director of
Consumer Web Products) has posted
a "trust us" message in the Official Google Blog that clarifies some misconceptions. I can find only
three other instances of Marissa Mayer posting on the blog. In this message she reassures everyone that AOL's
partnership with Google will not bias search results in any way, and AOL's allowance in AdWords does not exempt it from
participating in the system's auction-style competition for placement. mayer also asserts that banner ads will not
appear on Google's home page or on Web search result pages. "There will not be crazy, flashy, graphical
doodads flying and popping up all over the Google site. Ever." Well, that description leaves some leeway for
a more modest style of graphical ad presentation, but her point is welcome nonetheless.
Mayer summarizes:
"We're looking forward to what AOL can help us do for you..." That's a little opaque. It seems to me
that the point of this deal was primarily to save Google's most important single licensing client, and didn't have much
to do with us at all--which is fine. Oh well, harmless spin. Here's the take-away point about trust: "...you
can continue to trust that we're giving you a result because it's the best one we can possibly
provide." that's the core of Google's consumer trust, and Mayer is right to hammer it home in the company's
most visible blog.






