The Interactive Advertising Bureau is reporting on research done by Borrell Associates. Local online advertising is expected to grow by 46 percent in 2005 over 2004, to 3.9-billion dollars. Paid search represents 8.4 percent of that. Key industries are general retail, mortgage services, and health care.
Online Ad Spending on the Soar
Reader Comments
(Page 1)2. Surprising that paid search is estimated at only 8.4 percent. I would have guessed more...
Posted at 6:06AM on Dec 19th 2005 by Todd Henley
1. Surprising that paid search is estimated at only 8.4 percent. I would have guessed more...
Posted at 6:06AM on Dec 19th 2005 by Todd Henley