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Industry Watch |
Mimicking Overture's Fast Track program, Google has instituted
JumpStart, a hand-holding alternative
within the mostly self-service AdWords program. Google charges $299 to set up an account, review the target Web site,
select keywords, write the ads, and implement Ad Groups—a process that could take as long as a week. The cost is
credited to clickthroughs totalling the full amount, making JumpStart a persuasively win-win proposition. As long as
the advertiser can keep the campaign going for the duration of $299 worth of clickthoughs (which is partially Google's
responsibility since Google is selecting the initial keywords), the JumpStart service is essentially free.
As noted on some Webmaster boards, JumpStart is bad news
for SEM professionals who derive business from providing exactly the same service to advertisers. Overture's Fast Track
has not cut into SEM business substantially because the learning curve remains steep at Overture and, anecdotal
evidence suggests, the company doesn't do a bang-up job setting up campaigns. If Google does a better job selecting and
organizing keywords, saving online-phobic customers from the cold plunge into hands-on waters, Google will be in direct
competition with hundreds of small SEM firms.
1. Helo,
I was just reading your website to see more about your offer. I am imagining your business is a productive one and you are enjoying it. I also realized that you have knowledge about google adsense. These ads by google ruins your sales by diverting your customers to your competitors. As you
know, they (google) serve ads that are relevant to your website contents. That means you loose sales to your competitors.
I I have come across a very powerful ads that works the same as google adwords but serves your favorite chosen clickbank affiliates products embeded with your
clickbank nickname
As an experienced webmaster and a successful affiliate, I would recommend you to visit http://cbadwords.com and learn more about how you can make more
money with better ads from clickbank than google adsense.
Regards
George Rumsen
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Posted at 6:06AM on Dec 19th 2005 by George Rumsen